SIA startup evaluation form
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A. Social business description

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Note that the following instructions had been given to students at the beginning of the round.
Question:
A1. Present your business mantra in one sentence (maximum 15 words) in such a way that anyone can quickly grasp your business core process and social impacts. Your mantra must be consistent everywhere on the SBC platform: in your group's heading, in your text, in your video, etc.
Tips:
- Note that the mantra is an important instrument to build your brand equity. It must be consistent throughout all of your communications, easy to understand and remember, and inspiring to compel actions.
- Test the mantra with different people and record their reactions (Is it clear to them? How long does it take for them to understand it? Can they recall correctly what the business is all about? etc.)
- Compare and contrast the reaction from "those who know you well vs. those who don't" and "those who support you vs. those who don't" - Make sure that this one is an improved version of the one you used for previous rounds.
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Note that the following instructions had been given to students at the beginning of the round.
Question:
A2. State the UN goals your business aims to achieve and an overview of your business model in such a way that anyone can quickly grasp your business model, its innovativeness, profitability, and social impact level according to the stated UN goals.
Tips:
- Reflect on your key value propositions to customers and beneficiaries
- Reflect on your intended social impacts in relation to your declared UN goal contributions
- Reflect on the uniqueness of the business, its level of innovation, and the time window before others can copy you
- See SBC online class to learn about business innovation and value proposition.

B. Social impact acceleration

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Note that the following instructions had been given to students at the beginning of the round.
Question:
B1: What social issue does your startup address, and why is it significant?
Tips:
- Clearly identify a pressing societal or environmental issue and show how your startup directly addresses this concern.
- Showcase that your work is based on extensive research. Use globally recognized sources like the UN, World Bank, or academic journals. Identify the gap in existing solutions.
- Present a clear, concise statement of the problem supported by hard data. A well-researched solution with evidence of its potential effectiveness.
- Start with statistics or real-life stories to emphasize the issue's significance, followed by concise information on your solution. Create a slide with a striking headline statistic.
- Use multimedia if possible, such as short clips or powerful images that showcase the problem. Provide a concise visual or infographic that summarizes the problem and your solution. Follow with a 30-second video clip or image gallery showing real-life implications. Conclude with a side-by-side comparison of the existing gap and your solution.
- Reflect on the following questions: (1) What are your target social issues? (2) Who are concerned by your target social issues? Why? (3) What are the scale and scope of your target social issues (i.e. the geographical area and the number of people touched by the issues and the severity of the problems to the people/organizations that are concerned by the social issues)?
Do:
- Clearly articulate the problem.
- Use statistics to demonstrate the magnitude.
- Cite reliable sources for your data.
- Relate the problem to real-world implications.
- Demonstrate your solution's fit for this problem.
Don't:
- Use generic statements.
- Avoid referencing your sources.
- Oversimplify complex problems.
- Rely only on emotional appeal without data.
- Assume everyone knows the problem's significance.
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Note that the following instructions had been given to students at the beginning of the round.
Question:
B2: How does your solution effectively address this social issue? How do you report your impacts and integrate UN goals in your report?
Tips:
- Describe the root cause of your target social issues. Reflect on the following questions: (1) Why do these issues exist? (2)Use the ""5 why"" method, cause diagram, and iceberg model (see Module 1 of SBC online class) to enhance your reflection- see SBC online course for instruction
- Describe the current solution landscape (i.e. current solutions offered by other organizations to the social issues that you target). Reflect on the following questions: (1) How are the problems being solved by actors other than you? (2) What's wrong with these existing solutions? (Why do they fail to effectively address your target social issues)? (3)Is your response to these social issues considered crisis-oriented or vision-oriented? Why?
- Explain your social solution design and how it will create the intended impact in the long run. Reflect on the following questions: (1) How do your beneficiaries benefit from your business' interventions? (2) What type of social work is required to achieve your business's long-term goals (i.e., social bricolage, social construction, or social engineering)? Why? (3) How may your solution create negative impacts?
- Present a template of your impact reporting with clear KPI (key performance indicators) of the impacts you aim to create
Do:
- Gather Concrete Data: Use both qualitative and quantitative data to demonstrate the outcomes and impact of the solution.
- Be Transparent: Clearly explain the methodology used for data collection and impact measurement.
- Compare with Benchmarks: Relate your results to industry standards or benchmarks to show how your solution stacks up.
- Highlight Long-term Benefits: Emphasize the lasting change or sustainable benefit the solution provides.
- Be Specific: Avoid vague terms and clearly define the outcomes and impact metrics you're reporting on.
Don't:
- Don't Exaggerate: It can be tempting to amplify results, but always represent your impact truthfully.
- Don't Ignore Negative Outcomes: If there were unintended negative consequences, address them and explain how they'll be mitigated in the future.
- Don't Use Jargon: Ensure that your argument and report are accessible to a broad audience, including those outside your field.
- Don't Ignore Context: The environment or external factors can influence outcomes. Ensure they're factored into your reporting.
- Don't Forget Stakeholder Feedback: Beneficiaries' feedback is crucial. Don't only rely on internal assessments."
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Note that the following instructions had been given to students at the beginning of the round.
Question:
B3: How will you rapidly increase your social impact in the next 3-5 years?
Tips:
- Demonstrate a clear plan that shows how the impact will grow as the startup scales. This should be both in terms of geographic reach and depth of impact.
- Use a step-by-step roadmap. Identify the steps to scale. List potential partners, required resources, and associated costs.
- Use a growth tree diagram. The trunk represents the current state; branches are expansion steps, and leaves are outcomes. Label each with resources and partners.
- Use visual aids, such as graphs or flowcharts, can effectively show scalability.
Do:
- Identify clear steps to scale.
- Provide evidence of scalability from past projects or pilots.
- List potential partners for scaling.
- Show the increased impact with each scaling step.
- Highlight scalability in diverse regions or markets.
Don't:
- Assume scalability without evidence.
- Neglect to mention costs of scaling.
- Overstate potential reach.
- Ignore potential barriers to scaling.
- Assume all regions/markets are the same.
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Note that the following instructions had been given to students at the beginning of the round.
Question:
B4: How does your financial model ensure long-term stability, and what are your projections?
Tips:
- Develop a solid financial model, showcasing potential profitability while also emphasizing your dedication to social impact.
- Create detailed financial projections for at least 3-5 years. Highlight any proven revenue streams.
- Prepare a slide deck starting with past revenue (if any), then forecasted revenue, costs, and profits. Use a pie chart to show revenue streams and a line graph for projected growth.
- Use tables, charts, and graphs to visualize revenue streams, costs, and profitability. Highlight any areas where social impact actions lead to savings or revenues. - Use charts and projections to represent financial potential and growth visually. Highlight any existing financial successes or early validations.
Do:
- Provide a clear financial model.
- Highlight past revenue (if any).
- Use market research to support projections.
- Identify major costs and revenue streams. - Present potential risks and mitigations.
Don't:
- Inflate projections unrealistically.
- Hide or minimize costs.
- Rely on vague market data.
- Ignore industry benchmarks.
- Disregard financial risks.
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Note that the following instructions had been given to students at the beginning of the round.
Question:
B5: How does your team's expertise and leadership capability enhance the startup's ability to achieve its dual objectives?
Tips:
- Highlight a well-rounded team with both business acumen and a strong commitment to social impact. Ensure your organizational structure supports your dual objectives.
- Use an organizational chart with clickable nodes. Each click reveals a brief bio, role description, and KEY ACHIEVEMENTS.
- Use visuals like team bios with relevant experience. Mention any training or workshops that emphasize social entrepreneurship within the team.
Do:
- Highlight the team's relevant experiences.
- Clearly define team roles and responsibilities.
- Emphasize commitment to the social mission.
- Show evidence of team cohesion and collaboration.
- Demonstrate a balance of skills and expertise.
Don't:
- Inflate titles or roles.
- Present an imbalanced team (e.g., all tech and no social expertise).
- Neglect team development and training.
- Ignore gaps in team skills.
- Underestimate the importance of team culture.
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Note that the following instructions had been given to students at the beginning of the round.
Question:
B6: How are you leveraging partnerships or collaborations to amplify your social impact?
Tips:
- Establish a proactive approach to engage stakeholders, collect feedback, and integrate it into your business operations.
- Highlight deep, continuous engagement with stakeholders and how their feedback has driven real change in the business.
- Showcase specific examples of stakeholder feedback and the subsequent changes made in the business.
- Present testimonials, case studies, or feedback loops to highlight your engagement methods.
- Showcase a montage of engagement event photos, display 2-3 impactful stakeholder quotes, and provide a bar chart showing feedback themes and actions taken.
Do:
- Regularly engage with and survey stakeholders.
- Act on feedback and show results.
- Build relationships with key community leaders.
- Demonstrate how feedback shaped your solution.
- Highlight partnerships and collaborations.
Don't:
- Script or fake testimonials.
- Dismiss negative feedback.
- Engage stakeholders only as a formality.
- Confuse one-off engagements with ongoing relationships.
- Ignore any key stakeholder group.
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Note that the following instructions had been given to students at the beginning of the round.
Question:
B7: How does your startup integrate learnings and feedback to continually refine its approach?
Tips:
- Reflect on the key lessons learned from the market and your interactions with mentors/coaches/advisors
- Showcase a history of iterating based on feedback and present plans for future pivots if necessary.
- Highlight one or two major pivots or changes made based on feedback and the results achieved after those changes.
- Demonstrate your resilience against negative influences and ability to deal with failures
- Demonstrate your ability to experiment and pivot
Do:
- Highlight unique approaches to problems.
- Show how you've iterated based on feedback or outcomes.
- Emphasize a continuous learning mindset.
- Demonstrate flexibility in changing scenarios.
- Highlight past challenges and how they were overcome.
Don't:
- Claim to be unique without clear differentiation.
- Get too attached to one approach or solution.
- Ignore feedback that suggests major changes.
- Confuse stubbornness with persistence.
- Assume that what worked once will always work.
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Note that the following instructions had been given to students at the beginning of the round.
Question:
B8: How does your startup identify and manage risks, particularly those that could affect its social impact objectives?
Tips:
- Reflect on the potential risks and their impacts
- Reflect on your ability to absorb the risks yourself
- Identify co-bearers of the risks
- Develop a strategy to absorb, avoid, share, or transfer, etc. each of the risks.
Do:
- Prioritize Risks: Present risks in terms of their significance and probability of occurrence. This helps stakeholders understand where to focus their attention.
- Provide Solutions: Alongside each risk, propose mitigation strategies or response plans. This is the core of your risk management presentation.
- Engage the Audience: Encourage questions and discussions. This can lead to better understanding and even highlight overlooked risks or solutions.
- Be Transparent: If there are uncertainties or gaps in data, acknowledge them. Being honest about what you don't know can be as important as sharing what you do know.
- Stay Updated: Ensure that the information is current and consider any recent events or changes that might affect the risks or the strategy.
Don't:
- Avoid Overwhelming: Don't flood your audience with too much information or an exhaustive list of risks without clear prioritization.
- Don't Be Overconfident: Avoid presenting the strategy as foolproof. Every strategy has its limitations.
- Avoid Being Too Vague: Specificity is crucial when discussing risks and their mitigations.
- Don't Make Assumptions: Ensure you have data or evidence to back up your risk assessments.
- Don't Downplay Risks: It's essential to be realistic about the potential consequences and likelihood of each risk.
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Note that the following instructions had been given to students at the beginning of the round.
B9: If you were to exit or transition out of the startup, how do you envision ensuring the continued social impact?
Tips:
- Research successful exits in your industry. Consult mentors or industry veterans.
- Present a well-thought-out exit strategy that ensures the social mission remains central, even if the business undergoes changes in leadership or ownership.
- Use scenarios to explain how the business will maintain its social focus post-exit.
- Create a flowchart detailing each exit route with decision nodes showing how the social mission is preserved.
Do:
- Clearly define potential exit routes.
- Emphasize how each exit ensures social impact continuation.
- Show potential ROI for investors.
- Consider multiple exit scenarios.
- Ensure sustainability post-exit.
Don't:
- Only focus on financial exits.
- Assume one exit fits all scenarios.
- Neglect the importance of social mission post-exit.
- Overlook potential risks in your exit strategy.
- Assume exits are only for investors' financial benefit.

C. Quality of the presentation (video and landing page)

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Note that the following instructions had been given to students at the beginning of the round.
Question:
C1.1. Make it easy for viewers to understand, believe, and remember your contents.
Tips:
- Follow a clear structure
- Use simple language
- Use credible information and arrange your evidence in such a way that viewers can quickly check them.
Do:
- Understand Your Audience: Tailor your pitch to address the specific needs, interests, and concerns of impact investors.
- Start Strong: Capture attention right from the beginning with a compelling story or a powerful statement.
- Maintain Clarity: Be clear and concise about what your business does, the problem it solves, and why it's unique.
- Include a Call to Action: Clearly specify what you want viewers to do next – whether it's contacting you, investing, or using your product/service.
- Test and Get Feedback: Before the final version, share your pitch with trusted colleagues or mentors to get feedback.
Don't:
- Don't Ramble: Stick to the point and keep your video concise. Longer doesn’t always mean better.
- Don't Use Excessive Jargon: Speak in simple terms that anyone outside of your industry can understand.
- Don't Make False Claims: All of your claims and statements should be backed up by strong evidence that is verifiable
- Don't Overload with Data in the Video: While it's essential to provide evidence, avoid overwhelming viewers with excessive data or numbers. All data can be provided as annexes, supporting documents, etc.
- Don't Skip Preparation: Even if you know your business inside out, structure and practice your pitch.
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Note that the following instructions had been given to students at the beginning of the round.
Question:
C1.2. Attract viewers with a good page design and quality video (i.e., artistic, clear image and sound, etc.)
Tips:
- Project good energy and vibe when narrating your video.
- Use relevant music and background image to strengthen your message.
- Use animation/drawing to make it easy for viewers to understand your ideas.
- Show images and recordings of real people, events, etc. that are relevant to your business.
- Limit the use of generic stock images
- Create subtitles to make your videos easy to follow
- Do not use machine-generated voice.
Do:

- Use High-Quality Equipment: Invest in good audio and video equipment to ensure clear visuals and sound. If possible, use an external microphone for clearer audio.
- Plan Your Setting: Choose a location that's free from distractions and is well-lit. Neutral or branded backgrounds often work best.
- Practice: Rehearse multiple times before recording to ensure you're fluent and confident.
- Use Visual Aids: Incorporate slides, graphics, or product demonstrations to illustrate key points.
- Engage Emotionally: Use stories or testimonials to connect with viewers on an emotional level.
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