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A. Booth presentation and design (30 points)
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A1. Visual appeal (10 points): Attractiveness and brand representation of the booth.
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A2. Clarity and information (10 points): Effectiveness in communicating the product/service benefits and business values.
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A3. Accessibility (10 points): Evaluate how accessible the information and interaction are for all attendees.
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B. Product/service demonstration (40 points)
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B1. Innovation (10 points): Originality and uniqueness of the product/service.
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B2. Practicality (10 points): Usability and applicability of the product/service in reality.
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B3. Demonstration (10 points): Effectiveness and engagement of the product/service demonstration with attendees.
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B4. Promotional materials (10 points): Quality and effectiveness of materials in conveying key messages and information.
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C. Engagement and interaction (30 points)
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C1. Staff knowledge and enthusiasm (10 points): The team’s ability to communicate effectively and show passion for their project.
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C2. Engagement (10 points): Ability to actively engage visitors and encourage interaction.
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C3. Feedback collection (10 points): Effectiveness of collecting attendee feedback for future follow-up.
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