Project for evaluation (Click on the name of your assigned project for more information)

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Select the project that you will evaluate

ROUND 1 - SOCIAL INNOVATION GENERATION

Task: The leader must upload a 10-minute video-recorded pitch along with fieldwork evidence to his/her group space on www.socialbusinesscreation.com. Provide a document that lists all evidence and explains the purpose of each piece of evidence according to the criteria of Round 1.
Deadline: 14 May 2024 (23h59 Montreal time)
Passing grade: 30 points

A. Social business idea

A1. Social mantra one-liner

In one line (maximum 15 words), state your social mantra. The mantra must appear in both your video-recorded presentation and your group description on www.socialbusinesscreation.com. The score shall be zero if the one-liner exceeds the word limit.

Information presented in the pitch (6 points)

The one-liner clearly articulates the project's intended social or environmental impacts

The one-liner highlights the project's unique innovation

The one-liner is catchy and memorable

Fieldwork evidence (4 points)

The one-liner’s development benefits from the key stakeholders’ feedback

The one-liner is widely shared/promoted by others

A2. Contributions to UN goals

State the vision you have for your project (i.e. the long-term change you see as the goals of your enterprise), explain how it responds to specific UN goals, and how the mission you take on helps you achieve the vision.

Information presented in the pitch (6 points)

The team understands well the target UN goals

The vision is well linked to the target UN goals

The mission is strategically aligned with the vision

Fieldwork evidence (4 points)

Evidence of the potential for achieving measurable results to support the UN goals is strong

Examples to illustrate the impacts created are specific and convincing

B. ESG preparedness

ESG preparedness refers to how ready a company or organization is in terms of environmental, social, and governance (ESG) criteria.

B1. Target issues

Describe your target social/environmental issues.

Information presented in the pitch (6 points)

The scale and scope of the problem are accurately presented

The stakeholders affected by the target issues are clearly described

The information is strongly relevant to the community and market where the project is carried out

Fieldwork evidence (4 points)

The analysis is based on valid data from statistics, interviews, observations, etc.

The references come from reputable sources

B2. Root causes

Describe the root causes of your target social/environmental issues.

Information presented in the pitch (6 points)

The articulation of the root causes is clear and concise

The presentation of the path between the root causes and the symptoms is logical

The analysis is thorough and deep

Fieldwork evidence (4 points)

The analysis is based on valid data from statistics, interviews, observations, etc.

The references come from reputable sources

B3. Current solution landscape

Describe the current solution landscape (i.e. current solutions offered by other organizations to the social/environmental issues that you target).

Information presented in the pitch (6 points)

The presentation covers a wide range of solutions that are available now

The analysis of each solution's pros and cons, including potential challenges in implementation, is convincing

The analysis of the drivers for new solutions is thorough

Fieldwork evidence (4 points)

The analysis is based on valid data from statistics, interviews, observations, etc.

The references come from reputable sources

B4. Solution to implement

Explain your social solution design and how it will create the intended impacts.

Information presented in the pitch (6 points)

The solution design is easy to understand

The mechanisms to create impacts are sufficiently presented

The risk analysis is thorough

Fieldwork evidence (4 points)

Evidence of the solution's feasibility is strong

The references come from reputable sources

B5. Solution uniqueness

Explain the uniqueness of your solution.

Information presented in the pitch (6 points)

The solution has some newness in the community where the project is implemented

The approach to solving the problem is relatively new

The solution provided by the project clearly improves upon other existing solutions within the community where it is implemented

Fieldwork evidence (4 points)

The comparison with solutions provided by others is supported by rich evidence such as images, videos, users’ comments, etc.

There is strong evidence of engagement with community members, stakeholders, and experts to gather insights on their experiences with previous solutions

C. Stakeholder engagement

C1. Engagement strategy

Describe your strategy to gain support from your most important stakeholders.

Information presented in the pitch (6 points)

The key stakeholders along with their needs and expectations are well identified

There is a clear reasoning for how and why the project engages those stakeholders

The communication strategy is compelling

Fieldwork evidence (4 points)

Evidence of efforts to reach out to the key stakeholders is strong

There is strong evidence of stakeholder engagement in the project

C2. Social support campaign performance

State a summary of the moral and financial support you received and provide proof. Statements of support without accompanying proof do not count.

Information presented in the pitch (4 points)

Demonstration of some support from some stakeholders

Demonstration of support from critical stakeholders

Fieldwork evidence (6 points)

Evidence of support pledge is credible

Evidence of actual support in cash and/or in-kind is credible

The support received is sufficient to build the basis for the social solution execution

D. Learning curve

Describe what you have learned from the fieldwork to develop your social solution and how you improve your project.

Information presented in the pitch (6 points)

The key lessons are clearly articulated

The lessons are profound

The improvement strategy makes good sense

Fieldwork evidence (4 points)

Evidence of the learning process is credible

Evidence of the transformation in the mindset, behavior, and strategy is credible

Overall comments and suggestions to improve the project

Please tell them what they should do to get better grade from you and how to improve their project

You should apply the GIFT principle when giving your comments (Generous; Inspiring; Future-oriented; Timely)

Total (the passing grade is 30)

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