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Select the project that you will evaluate

ROUND 2 - BUSINESS MODEL INNOVATION

Task: The leader must upload a 10-minute video-recorded pitch along with fieldwork evidence to his/her group space on www.socialbusinesscreation.com. Provide a document that lists all evidence and explains the purpose of each piece of evidence according to the criteria of Round 2.
Deadline: 14 June 2024 (23h59 Montreal time)
Passing grade: 30 points

A. Social business design

A1. Social mantra one-liner

In one line (maximum 15 words), state your social mantra. The mantra must appear in both your video-recorded presentation and your group description on www.socialbusinesscreation.com. The score shall be zero if the one-liner exceeds the word limit.

Information presented in the pitch (6 points)

The one-liner clearly articulates the project's intended social or environmental impacts

The one-liner highlights the project's unique innovation

The one-liner is catchy and memorable

Fieldwork evidence (4 points)

The one-liner’s development benefits from the key stakeholders’ feedback

The one-liner is widely shared/promoted by others

A2. Product/service presentation

Present your product/service and explain to potential buyers (1) what the products/services look like and (2) how the products/services are used.

Information presented in the pitch (6 points)

It is easy to understand the functionality and usability of the product/service

It is easy to see how the product/service responds to client needs/wants and creates social impacts

The visual presentation of the product/service is attractive and effective

Fieldwork evidence (4 points)

The product/service functions as intended

The product/service receives strong feedback from users

B. Business model

B1. Business model overview

Describe your business model in such a way that people can quickly grasp your business logic and its innovativeness.

Information presented in the pitch (6 points)

The description of the business model’s components is clear

The linkages between the main components are logical

The business model innovation is clearly articulated

B2. Economic value for customers

Describe your market and explain how the products/services create economic value for the customers so that they will pay you.

Information presented in the pitch (6 points)

The economic value proposition is strong

There is a clear competitive advantage

The strategy to communicate and deliver value is compelling

Fieldwork evidence (4 points)

The product/service is highly desirable in the market

The potential market is large and/or has lots of room for growth

B3. Target social impacts

Explain how your business creates social impacts through the provision of your products/services.

Information presented in the pitch (6 points)

The social value proposition is strong

There is a clear strategy for impact creation

The product/service is strategically aligned with the project’s social mantra and the target UN goals

Fieldwork evidence (4 points)

The product/service creates the intended impacts for beneficiaries

The size of the potential beneficiaries is significant

B4. Feasibility

Demonstrate the feasibility of your business model (i.e. your team's ability to carry out the required activities through in-house resources and capabilities and/or committed partners).

Information presented in the pitch (6 points)

The business activities are well-designed to create the proposed social and economic values

The strategy to develop and manage resources is compelling

Fieldwork evidence (4 points)

The team members have distinctive competencies that are complementary and necessary for the project

The project has the right resources to create the intended social and economic values

The project has committed partners for the key activities and resources

B5. Profitability

Explain your logic for making profits including your revenue model and cost structure.

Information presented in the pitch (6 points)

The profit-making logic is clearly articulated

The potential social returns on investment are strong

The potential for economic returns on investment is strong

Fieldwork evidence (4 points)

The analysis is based on valid data from statistics, interviews, observations, etc.

Traction of KPI (key performance indicators) is strong

B6. ESG integration

Explain how you integrate environmental, social, and governance (ESG) principles in your business model to contribute to sustainable economic development, investor confidence, and the well-being of society.

Information presented in the pitch (6 points)

Understand how business activities create social/environmental impacts beyond your target social/environmental issues

The strategy to minimize negative externalities is compelling

The strategy for communicating and measuring ESG objectives is compelling

Fieldwork evidence (4 points)

There is strong evidence for adopting ESG practices

There is strong evidence of engaging stakeholders to understand their ESG concerns and expectations and develop an ESG culture

C. Business model validation

C1. Crowdfunding/crowdsourcing campaign

Present your campaigns both online and offline.

Information presented in the pitch (4 points)

The strategy to connect with potential backers is compelling

The critical contributions are well-presented

Fieldwork evidence (6 points)

Evidence of contribution pledge is credible

Evidence of actual contributions in cash and/or in-kind is credible

The contributions are sufficient to cover operational and business development needs

C2. Learning curve

Describe what you have learned from the fieldwork to develop your social solution and how you improve your project.

Information presented in the pitch (6 points)

The key lessons are clearly articulated

The lessons are profound

The improvement strategy makes good sense

Fieldwork evidence (4 points)

Evidence of the learning process is credible

Evidence of the transformation in the mindset, behavior, and strategy is credible

Overall comments and suggestions to improve the project

Please tell them what they should do to get better grade from you and how to improve their project

You should apply the GIFT principle when giving your comments (Generous; Inspiring; Future-oriented; Timely)

Total (the passing grade is 30)

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